How ClinicSpots Digital Services Helped Dr. Harsh Sheth Overcome Digital Barriers and Achieve Online Success
%
Increase In Website Leads
%
Increase in Impressions
Monthly Organic Visits
%
Increase in GMB calls
The Challenge
Dr. Harsh Sheth, a renowned bariatric surgeon in Mumbai, had been a valued client of ClinicSpots Digital Services for years. However, despite his impressive reputation and years of surgical experience, his clinic’s digital presence was not reflecting the high level of care and expertise he offered. The clinic was struggling with minimal visibility for high-intent keywords such as “bariatric surgery in Mumbai” and “weight loss surgery specialist,” making it difficult for potential patients to find him through search engines.
The website itself was outdated, lacking responsiveness, mobile optimization, and loading speed—factors that negatively impacted user experience and search rankings. Additionally, Dr. Sheth’s Google My Business (GMB) profile was incomplete and underutilized, leading to low local engagement and reduced visibility in local searches. A structured content and outreach strategy was also missing—there were no regular blogs, webinars, PR efforts, or educational content to connect with and inform patients. To ensure that patients in need could find the right care, it was clear that Dr. Sheth’s digital footprint had to align with the high caliber of his clinical expertise.
Notable Stats After 6 Months for Dr. Harsh Sheth
Website Leads
From 13.90K to 14.80K clicks (Google Search Console)
6.47% increase
Impressions
From 673K to 1.26M impressions (Google Search Console)
87.3% increase
GMB Calls
112.5% increase
Strategy: Multi-Layered Digital Growth Plan
To help Dr. Harsh Sheth dominate search rankings, attract quality leads, and connect with local and international patients, ClinicSpots Digital Services implemented the following comprehensive strategy:
Technique 1: Website Audit & Mobile-First Optimization
- Conducted a comprehensive audit to identify technical and UX issues.
- Redesigned the site with a mobile-first, responsive layout.
- Optimized site speed to reduce bounce rates and improve engagement.
- Implemented schema markup and clean backend structure for better SEO.
Technique 2: Clarifying 3 Foundational Marketing Questions
Who is Dr. Harsh Sheth’s Ideal Patient?
We identified Dr. Sheth’s target audience as individuals struggling with obesity, metabolic disorders, or requiring advanced GI and revisional bariatric procedures—particularly those seeking expert, minimally invasive surgical solutions.
Where Do These Patients Seek Information Online?
We focused on key digital touchpoints such as Google Search, Google My Business, YouTube, and health directories, where patients actively look for trusted bariatric surgeons and weight loss solutions.
What Approach Will Attract and Retain Patients?
We positioned Dr. Sheth as a compassionate expert with a strong academic background, extensive surgical experience, and a personalized, safety-first approach to patient care—clearly differentiating him in a highly competitive healthcare space.
Technique 3: Fixing Technical SEO Issues
404 Error Resolution:
Identified and fixed broken links across core pages by updating the internal linking structure post-domain optimization. Implemented HTTPS, image optimization, and proper URL structures.
Site Speed Optimization:
Improved page load times on both desktop and mobile, reducing bounce rates and improving Core Web Vitals.
Indexing Fixes:
Resolved indexing issues to ensure all service and blog pages were properly crawled and visible on Google Search.
Image Optimization:
Added ALT tags and compressed images to enhance SEO and accessibility.
Technical SEO Audit:
Implemented HTTPS, image optimization, and proper URL structures. Performed regular audits to maintain clean architecture and ensure ongoing search engine compatibility.
Technique 4: Keyword Research, Optimization & Content Updates
- Targeted high-intent keywords like “bariatric surgeon in Mumbai” and “weight loss surgery Mumbai”.
- Prioritized core keyword: “Bariatric & GI Laparoscopic Surgeon in Mumbai”.
- Optimized service pages and blogs with location-based, SEO-rich content.
- Conducted deep keyword research to support ranking and lead generation.
Figure: Keyword Analysis
Technique 5: Service Pages & Blogs
Service Pages:
We optimized core procedure pages such as gastric sleeve, hernia repair, and gallbladder surgery with structured, SEO-rich content. Each page included recovery timelines, benefits, and insights from Dr. Sheth—leading to improved user engagement and higher search visibility.
Blog Pages
Blogs like “Gastric Balloon vs Gastric Sleeve” and “Laparoscopic Gastric Sleeve Surgery in Mumbai” were published with high-intent keywords and patient-focused content. These blogs ranked on SERPs, helping attract organic traffic and generate qualified patient inquiries.
Figure: Blogs ranking on SERP
https://drharshsheth.com/pain-where-appendix-was-removed-years-ago-what-should-you-know/
Figure: Service page ranking on SERP
https://drharshsheth.com/abdominal-wall-reconstruction-in-mumbai/
Technique 6: Ongoing On-Page Optimization
Meta Optimization:
Page Speed Insights:
Enhanced loading times for a faster user experience
Indexing & Canonicalization:
Ensured proper indexing and eliminated duplicate content.
Image Optimization:
Internal Linking:
Improved internal linking for better SEO and navigation.
Outbound Linking:
Linked to credible external sources to build authority.
Patient-Centric Content:
Created relevant, SEO-friendly content to increase engagement.
Technique 7: Consistent GMB Posting
Dr. Harsh Sheth’s Google My Business (GMB) profile played a vital role in local SEO:
Consistent GMB Posting:
Local SEO Boost:
Patient Reviews:
Figure: GMB Audit
Technique 8: Citations, Syndication, and Social Bookmarking
Citations in Directories:
Secured authoritative citations on trusted healthcare directories to boost local SEO and visibility.
Syndication on Key Platforms:
Leveraged platforms like Quora and Medium to build high-quality backlinks, enhancing referral traffic and domain authority.
Social Bookmarking:
Technique 9: Social Media Engagement
Published 8 posts/month on Facebook, Instagram, and LinkedIn, focusing on bariatric surgery topics.
Content themes included before-and-after patient transformations, weight loss success stories, procedure explainers, and post-surgery recovery tips.
Technique 10: Build High-Quality Links
We implemented a white-hat link-building strategy to improve domain authority and search rankings:
309 backlinks, with 75% dofollow
220 linking websites, with 87% dofollow
Domain Rating: 22 (Ahrefs)
Actions:
These efforts laid a strong foundation for scaling outreach, guest posts, and further improving domain authority, organic visibility, and referral traffic.
Technique 11 PR Outreach
Technique 12: Monthly Reporting
Results (After 6 Months)
Ranked #1 for the blog “Why Remove Gall Bladder Instead of Stones”
Conclusion
ClinicSpots Digital Services successfully helped Dr. Harsh Sheth elevate his online presence and overcome significant digital challenges. Through a series of strategic, data-driven techniques—such as website redesign, SEO optimization, content updates, and consistent engagement across platforms like Google My Business and social media—Dr. Sheth’s bariatric and laparoscopic surgery practice saw remarkable improvements in visibility and patient engagement.
The comprehensive approach led to better rankings for high-intent search terms like “bariatric surgeon in Mumbai” and “weight loss surgery Mumbai”, helping Dr. Sheth connect with more prospective patients. In addition, consistent social media engagement, including informative blogs, patient testimonials, and procedure explainers, helped build trust and authority in the highly competitive healthcare market.
By implementing a robust SEO strategy, which included on-page optimization, link-building, and content enrichment, the practice significantly boosted its local SEO visibility, attracting more organic traffic. Dr. Sheth’s clinic now enjoys a competitive digital footprint, leading to an increase in both local and international patient inquiries. The ongoing efforts in refining SEO, maintaining high-quality content, and building digital trust are setting the stage for sustained growth and long-term success.