How ClinicSpots Digital Services Turned a Domain Hack Into 763% Organic Growth
Boost visibility, attract patients, and achieve measurable growth with our healthcare marketing expertise.
Website Leads
Impressions
Monthly Organic Visits
%
GMB calls
The Situation
Dr. Archit Aggarwal, a leading dermatologist in Faridabad, Delhi NCR, had been a client of ClinicSpots Digital Services for some time. However, in January 2025, his clinic’s website, kdcclinic.com, was hacked and redirected to an incorrect site. This severely impacted the website’s performance. Despite efforts to recover the domain, the hacker raised the price from ₹30,000 to ₹1 lakh, making it financially unfeasible to buy it back.
The clinic was also struggling to rank on SERPs (Search Engine Results Pages), with the site unable to show up for key terms like dermatology, aesthetic treatments, and hair transplant. The domain hack had caused several technical issues, including the 404 errors and broken links appearing for home page and service pages. Additionally, despite performing PR campaigns, the links still pointed to the old domain, leading to broken links. Additionally, Dr. Aggarwal’s website, originally built on a different WordPress builder, was transferred to the Divi builder after the hack. This switch, while necessary, slowed down the website significantly and made it difficult for us to make manual updates efficiently due to increased loading times.
The Solution
ClinicSpots Digital Services took a strategic and multi-pronged approach to address the various challenges that Dr. Archit Aggarwal’s clinic was facing. The primary objective was to restore the clinic’s online presence, fix the technical issues caused by the domain hack, and optimize the website for improved performance and visibility on search engines. To resolve these issues and rebuild Dr. Archit Aggarwal’s online presence, ClinicSpots Digital Services implemented a comprehensive strategy that included the following actions:
Step 1: Domain Shift and Internal Linking Fixes
Domain Migration:
We shifted the website from the compromised domain, com, to a new, secure domain, kdcclinic.co, to safeguard the clinic’s online presence.
Internal Linking Update:
Step 2: Clarifying 3 Foundational Marketing Questions
1. Who is Dr. Aggarwal’s Ideal Patient?
We identified Dr. Aggarwal’s target demographic, focusing on individuals seeking dermatology and aesthetic treatments, particularly those looking for specialized care.
2. Where Do These Patients Seek Information Online?
We determined the key online platforms such as Google and other health-related directories, where potential patients actively search for dermatological expertise.
3. What Approach Will Attract and Retain Patients?
We emphasized Dr. Aggarwal’s expertise in treating conditions like vitiligo, his personalized approach to skincare, and his strong commitment to delivering effective, long-lasting results, helping the clinic stand out in a competitive market.
Step 3: Fixing Technical SEO Issues
404 Error Removal:
Technical SEO Enhancements:
Conducted an SEO audit, focusing on:
- Site Speed Optimization: Improved load times on both desktop and mobile to enhance user experience and reduce bounce rates.
- Indexing Issues: Resolved indexing problems, ensuring proper search engine indexing of all pages.
- Image Optimization: Added ALT tags to images for better visibility and accessibility.
Figure: Core Web Vitals
Step 4: Keyword Research, Optimization
Targeted High-Intent Keywords:
Focused on high-traffic keywords like dermatologist in Faridabad, skin specialist, and hair transplant in Faridabad for improved rankings.
Keyword Research:
Targeted high-traffic, relevant keywords like skin specialist, hair transplant, and dermatology to improve search rankings.
Figure: Keyword Analysis
Step 5: Service Pages & Blogs
1. Service Pages:
2. Blog Pages:
Figure: Service page ranking on SERP
https://kdcclinic.co/services/freckles-treatment-in-faridabad/
Figure: Blogs ranking on SERP
Step 6: Enhancing User Experience
Engaging Content:
Added videos, images, and testimonials to build trust and engage visitors.
Mobile Optimization:
Ensured flawless performance across all devices for a consistent experience.
Conversion Focus:
Optimized CTAs to drive more inquiries and bookings, while resolving redirect issues for seamless navigation and enhanced user experience.
Step 7 : Consistent GMB Posting
We continued regular GMB posting, updating the clinic’s profile with the latest information, patient testimonials, and engaging content.
This helped maintain the clinic’s local SEO visibility and drive traffic directly to the GMB listing without issues.
Step 8: Citations, Syndication, and Social Bookmarking
Citations in Directories:
Secured authoritative citations across trusted directories to boost local visibility and improve local SEO rankings.
Syndication on Key Platforms:
Utilized Quora, Medium, and other user-generated content platforms to create high-quality backlinks, enhancing referral traffic and domain authority.
Social Bookmarking:
Engaged with platforms like Reddit and Pinterest to increase website exposure, driving more traffic and improving overall online presence.
Step 9: Video Embedding and Content Enrichment
To boost user engagement and enhance conversions, we embedded the videos provided by Dr. Aggarwal for some of the service pages and the homepage, offering valuable insights and enriching the content for visitors.
Figure: Video Embedding
Step 10: Ongoing On-Page Optimization
Meta Optimization:
Site Speed:
Indexing & Canonicalization:
Image Optimization:
Internal Linking:
External Linking:
Patient-Focused Content:
These actions improved site rankings, visibility, and user experience.
Step 11: Build High-Quality Links
48 backlinks (81% do follow)
41 referring domains (80% do follow)
Domain Rating: 3 (Ahrefs)
Actions:
Secured backlinks from local listings and niche blogs.
Added presence in health and business directories.
Monitored backlink profile to maintain link quality.
Results (After 6 Months)
Conclusion
ClinicSpots Digital Services successfully helped Dr. Archit Aggarwal’s dermatology clinic, KDC Clinic, overcome a significant domain hack and recover its online presence. Through a series of strategic, data-driven techniques—from domain migration and fixing internal linking to SEO optimization, content enrichment, and continuous engagement with GMB—Dr. Aggarwal’s practice not only regained its footing but also saw impressive growth across key metrics.
In just six months, the clinic experienced a remarkable 763% increase in organic clicks and a 1,093% surge in impressions. Additionally, the clinic ranked on the first page for high-intent terms like “mole removal near me” and “best dermatologist in Faridabad,” while strengthening its visibility in both local and international markets.
Dr. Aggarwal’s clinic now enjoys a strong, competitive online presence, with a steady increase in organic traffic, patient inquiries, and international reach. The continued efforts in on-page optimization, high-quality link building, and content updates ensure that the clinic’s online growth will remain consistent, empowering Dr. Aggarwal’s dermatology practice to thrive in a highly competitive digital landscape.
