How ClinicSpots Digital Services Helped Rejuvena Cosmetic Clinic Achieve Remarkable Growth

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Increase In Website Leads

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Increase in Impressions

Monthly Organic Visits

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Increase in GMB calls

The Challenge

Rejuvena Cosmetic Clinic, a leading provider of dermatology and aesthetic treatments in Jaipur, faced significant challenges in establishing a strong digital presence. Despite offering high-quality services, the clinic’s homepage was ranking on the 2nd page of search results for key terms like “Best Plastic Surgery Clinic in Jaipur,” limiting its visibility and organic reach. The Hair Transplant Cost in Jaipur service page was also underperforming, ranking between the 20th and 24th positions in January 2024, making it difficult to attract prospective patients. Additionally, the About Us page did not effectively communicate the clinic’s expertise and lacked compelling content, resulting in low engagement and missed opportunities to build trust with potential patients.

The clinic’s website was also hindered by outdated design elements, slow load times, and poor mobile optimization, all of which negatively impacted user experience and search rankings. The lack of cohesive content strategy, including an engaging blog or video content, further exacerbated the situation by missing opportunities to address common patient concerns and foster deeper connections. To overcome these challenges, Rejuvena Cosmetic Clinic required a comprehensive digital strategy that would not only optimize key pages for better visibility but also enhance patient engagement through valuable content and improved website performance.

The Solution

ClinicSpots Digital Services took a comprehensive, multi-faceted approach to address the challenges Rejuvena Cosmetic Clinic was experiencing. The primary goal was to elevate the clinic’s digital presence, resolve the technical issues affecting its website, and optimize its performance for better visibility on search engines. To achieve this, ClinicSpots Digital Services implemented a tailored strategy that included the following actions:

Technique 1: Comprehensive Website Evaluation & Mobile Optimization

The first and foremost task was to address the domain issue:

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Website Audit:

Conducted a detailed website audit to identify critical performance issues, including slow loading times, broken links, and poor mobile optimization.

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Mobile-First Optimization:

Optimized the website using a mobile-first approach, ensuring seamless performance across all devices and improving user experience.

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Improved User Experience:

The mobile-first optimization significantly enhanced the website’s overall user experience, leading to better engagement and improved search rankings.

Technique 2: Defining Key Marketing Insights

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Identified the clinic’s ideal patient demographic (individuals seeking dermatology and aesthetic treatments).

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Analyzed online platforms where potential patients search for dermatology services (Google, health directories).

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Crafted messaging to highlight the clinic’s expertise in skin rejuvenation, hair transplants, and personalized care.

Technique 3: Resolving Technical SEO Challenges

After conducting an initial review of Rejuvena Cosmetic Clinic’s website, several technical SEO challenges were identified that needed immediate attention. ClinicSpots Digital Services addressed these issues swiftly and effectively:

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404 Error Fixes:

Updated internal links to eliminate broken links and ensure proper URL redirection.

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Site Speed Optimization:

Enhanced loading times for both desktop and mobile, improving user experience and reducing bounce rates.

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Indexing & Crawling:

Resolved indexing issues to ensure proper crawling and optimal page rankings.

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Image SEO Optimization:

Added ALT tags to images, improving search engine-friendliness and accessibility.

Technique 4: Strategic Keyword Research & Content Revamp

To enhance Rejuvena Cosmetic Clinic’s online visibility, ClinicSpots Digital Services implemented a combination of strategic keyword optimization and content revamping:

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Targeted High-Impact Keywords:

Focused on high-traffic, relevant keywords like “Best Plastic Surgery Clinic in Jaipur,” “Hair Transplant Cost in Jaipur,” and “Skin Rejuvenation Treatments” to improve search rankings.

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In-Depth Keyword Research:

Identified high-conversion keywords tailored to the clinic’s services, such as “Non-Surgical Facelift” and “Dermatology Services in Jaipur,” to attract a more qualified audience.

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Content Optimization:

Updated existing content and created SEO-optimized pages for targeted keywords, ensuring it resonated with both search engines and potential patients.

Figure: Keyword Analysis

Technique 5: Service Page Optimization & Blog Development

To strengthen Rejuvena Cosmetic Clinic’s online presence and drive organic traffic, ClinicSpots Digital Services focused on optimizing service pages and developing informative blogs:

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Service Pages:

Updated all service pages, including hair transplant, skin rejuvenation, and cosmetic surgery, with SEO-friendly content, engaging visuals, and clear CTAs to boost user engagement and search rankings.
Results: “Hair transplant price in Jaipur” now ranks 1st, while “Hair transplant cost in Jaipur” ranks 3rd on Google.

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Targeted Blog Creation:

Produced informative blogs addressing patient concerns, such as “Blepharoplasty Recovery Time” and “Side Effects of Laser Hair Removal on Face,” using high-conversion keywords to attract qualified leads.
Results: The blog “Lip Filler Lumps Months Later” is ranking 2nd on Google.

Figure: Blogs ranking on SERP

https://rejuvenacosmetic.com/blogs/lip-filler-lumps-months-later/

Figure: Service page ranking on SERP

https://rejuvenacosmetic.com/services/hair-transplant-cost-in-jaipur/

Technique 6: Continuous On-Page SEO Enhancement

We optimized key on-page elements to enhance Rejuvena Cosmetic Clinic’s site performance and SEO:

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Meta Optimization:

Optimized titles, descriptions, and headings with high-impact keywords.

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Page Speed Insights:

Improved load times for both desktop and mobile.

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Indexing & Canonicalization:

Fixed indexing issues and implemented canonical tags to avoid duplicate content.

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Image Optimization:

Added ALT tags and compressed images for faster load.

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Internal Linking:

Strengthened internal links to boost navigation and SEO.

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Outbound Linking:

Linked to credible external sources to enhance authority.

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Patient-Centric Content:

Created engaging, SEO-optimized content to increase interaction.

Technique 7: Leveraging Google My Business for Local Visibility

Rejuvena Cosmetic Clinic’s Google My Business (GMB) profile played a vital role in enhancing its local SEO visibility:

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Consistent GMB Posting:

Regular updates were made to the clinic’s GMB profile, including new service offerings, patient reviews, and engaging content.

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Local SEO Boost:

These consistent updates helped improve local search rankings and made the clinic more visible to potential patients in the area.

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Increased Traffic:

By keeping the GMB profile active and informative, we drove more traffic directly to the listing, enhancing patient engagement and conversion.

This approach helped solidify Rejuvena’s presence in local searches and contributed to increased patient inquiries.

Figure: GMB Audit

Technique 8: Building Citations, Syndication, and Social Bookmarking

To enhance Rejuvena Cosmetic Clinic’s online visibility, we focused on building authoritative backlinks and increasing exposure:

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Citations in Directories:

Secured high-quality citations in reputable health and beauty directories, improving local SEO rankings and boosting the clinic’s local visibility.

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Syndication on Key Platforms:

Leveraged platforms like Quora, Medium, Pinterest, Reddit and other user-generated content sites to create valuable backlinks, driving referral traffic and strengthening domain authority.

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Social Bookmarking:

Engaged with social bookmarking sites such as Reddit and Pinterest, increasing website exposure, generating traffic, and improving overall online presence.

Figure: Citations

Figure: Syndication

Technique 9: Monthly Creative Content & PR Outreach for Brand Growth

To boost Rejuvena Cosmetic Clinic’s visibility and authority, ClinicSpots Digital Services focused on consistent, high-impact content across social media and PR efforts:

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Creative Content:

Delivered 6 high-quality creatives monthly, including patient testimonials, treatment highlights, and clinic updates, to drive engagement on social media.

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Public Relations Outreach:

Leveraged PR campaigns to secure media mentions and amplify brand awareness, enhancing the clinic’s trust and credibility.

This combined approach increased online visibility, keeping Rejuvena top-of-mind for potential patients and reinforcing its authority in the dermatology field.

https://asiannews.in/non-gym-body-shaping-jaipur-residents-turn-to-rejuvena-for-tummy-liposuction-without-the-workout/
https://bhaskarlive.in/the-future-of-hair-transplants-dr-deepesh-goyal-on-how-ai-and-robotics-are-reshaping-hair-restoration/
https://areporterlive.com/experience-stitchless-painless-and-rapid-recovery-with-zsr-circumcision-at-rejuvena-cosmo-care/

Technique 10: Build High-Quality Links

We initiated a white-hat link-building approach to strengthen authority and rankings:

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1.6K backlinks (93% dofollow)

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242 referring domains (87% dofollow)

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Domain Rating: 16 (Ahrefs)

Actions:

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Secured backlinks from health, beauty, and lifestyle blogs.

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Added citations in niche directories and local listings.

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Continuously monitored backlink profile to maintain quality.

These efforts have created a strong link foundation. Expanding outreach through guest posts, PR mentions, and authority collaborations will further improve domain authority, search visibility, and referral traffic.

Technique 11:Video Embedding and Content Enrichment

We integrated videos showcasing patient testimonials, treatment processes, and clinic insights directly on key service pages and the homepage. This multimedia approach significantly boosted user engagement, enhancing the overall content and providing visitors with a deeper understanding of our services. As a result, the videos helped foster trust, leading to higher conversion rates and increased patient inquiries.

Results (After 3 Months)

Ranked #1 for the blog “5 Years After Liposuction”

Conclusion

Through ClinicSpots Digital Services’ comprehensive SEO, content strategy, and local optimization approach, Rejuvena Cosmetic Clinic successfully overcame its digital marketing challenges. Within just six months, the clinic experienced impressive growth in organic clicks, patient inquiries, and local visibility. This ongoing digital marketing success has empowered Rejuvena to stand out in a competitive market and attract patients seeking reliable and high-quality aesthetic treatments.

Rejuvena Cosmetic Clinic’s online presence now continues to grow, thanks to a combination of strategic website optimizations, content creation, and social media engagement. ClinicSpots Digital Services remains committed to driving further success by continuously refining and optimizing their digital marketing strategies.